- 18-24 year old male or female
- This person loves the beach and is an avid surfer.
- They would drive a gray Toyota Prius due to the gas mileage and the kinder environmental footprint.
- They love watching nature documentaries and surfing competitions.
- They do not have children, and probably don't plan on it until their mid 30s due to their laid back lifestyle.
- They do not read much, but when they do, it is related to marine biology or ocean conservation.
- They are not very into politics, but would more likely than not have a liberal mindset.
- Live in a coastal city such as Miami Beach
- Live with parents
- Attends a local community college or university
2) I believe I can relate to this prototypical customer in several ways. We share the same age range, we love the beach, and do not have children. I also happen to live in Miami, which is a coastal city. I would say this is not a coincidence due to the fact that I am describing a mix of me and friends from Miami. It is unlikely that someone living in a non-coastal town with no passion for the ocean will feel the need to pursue such an idea.
Hey Yehudy, I had my own opportunity to live by the beach in the past and people really need to experience how beautiful and calm it is. Your product targets so many costumers as you say, biologists, surfers, young adults, eco-friendly people and to those ones that would love to see a beneficial change. As a scientist I love the fact that you are working on a green product that would benefit even animals not only humans. Your avatar owns a cool pair of glasses 8)
ReplyDeleteHi Yehudy, great job creating this avatar! I think you have encapsulated the idea of ecofriendly surfer dude or dudette. I like that you mention the idea if people do not live near the coast they may not feel the same drive and passion for the ecosystems of the water and beaches, because this is very true. When I lived in the desert no one really seemed to care about the ocean that was 4 hours away.
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