1)
Interviewees:
The people I selected to interview are all ocean conservation enthusiasts. They go by the names of Coby Barreras, Theo Quenee, and Christopher Loggia. They all share similar interests when it comes to sustainability. However, they are respectively studying, medicine, photography, and health sciences.
3)
Alternative Evaluation:
Coby - Upon interviewing Coby, I learned he was most interested in the quality of the products. He understands sustainable products could prove to be more expensive than non-reusable/non-sustainable materials such as plastic. Due to this, he is willing to pay more to ensure the quality of the products.
Theo - Theo, like Coby, did not have an issue with the prices. However, as a photographer, Theo prefers a sustainable product with cool and unique designs. He says that is the element that would stand out the most to him; encourage himself to purchase more products.
Christopher - Christopher is always looking for new ways to live a more sustainable lifestyle. However, he does not seem to believe it is worth spending more on products when he can create make-shift products, such as water bottles and reusable bags, at home. He would certainly donate towards the cause, but does not seem like he will be a consistent contributor.
4)
How/where do they buy?
Coby - Coby prefers to buy products in person in order to test and get a feel for what he is purchasing. He rarely uses credit/debit cards and always seems to prefer to pay in cash for the products/services he acquires.
Theo - Theo is an avid online shopper. He loves the variety of goods and services he finds online; from the comfort of his own home. He also very much enjoys purchasing and browsing for items on social media. As a result of this lifestyle, he often uses credit/debit cards for his purchases.
Christopher - Christopher actually seemed to be 50-50 on his shopping habits. He said he does not shop very often, therefore whenever he does, he seeks the most efficient and cost-saving way possible. Sometimes this comes via online shopping, or other times he prefers to do it in-person. However, Chris rarely carries cash and says he usually pays for his purchases on his credit/debit cards.
5)
Post-purchase Evaluation:
Interestingly enough, I received almost identical answers for each individual interview in regards to their post-purchase evaluations. All three of the friends I interviewed stated that they cared mostly about how often they will use their products, and how long they plan to use it for before they decide to no-longer use it anymore or upgrade. However, due to the cause behind the products, they all said they would feel pretty good about buying these products regardless of how often they use them.
6)
Summaries:
Summaries found in answers for questions four & five.
7)
Conclusions:
After conducting these interviews, I realized there is a lot of potential for this segment. It seems like it can to be appealing to several different types of shoppers and thinkers. It seems to fall in line with several forms of alternative and post-purchase evaluations, along with how and where people will buy the products.
