1) My name is Yehudy Lander and I am a Business Administration major in the UF Warrington School of Business. My most defining talents are my teamwork abilities, communicative skills, and strong desire for perfection. I very much enjoy marketing and have a passion for the environment. My aspirations for this potential business venture would be to focus on green marketing and environmental awareness. Due to the increased familiarity with environmental issues, there is a good amount of potential for this idea.
2) My products will offer customers an opportunity to live more eco-friendly and sustainable lives. Additionally, products such as metal cups, metal straws, and water bottles are all reusable. This would essentially lead to savings. All in all, these products provide a win-win solution for the people and the planet.
3) The demographics for this business are extremely wide. This could potentially benefit anyone who has an interest in doing their part for our world. However, with the main focus revolving around plastic pollution, the idea would most likely appeal to people living in coastal cities. This would also appeal to businesses such as restaurants, hotels, and bars looking to go "green."
4) I believe customers would surely see value in these products. More and more people are becoming more environmentally aware, which has lead to the increased popularity in green products. This will provide satisfaction to all customers due to their ethical decisions.
5) Overall, I believe ethics are a large reason behind the failure/success of many people/companies. This business demonstrates all three qualities illustrated by the triple bottom line; profit, people, and planet. With proper knowledge of the issue, and a determined mindset, I strongly believe the possibilities for this idea are endless.
I believe these elements very well fit together. My interests and ideas lineup very nicely. Additionally, the products in which I could potentially deliver could certainly appeal to a wide variety of people. Companies are also seeking to go green as well. It is a win-win for all parties involved and it seems that all elements compliment one another.
Hello Yehudy, your idea is something that deeply interests me since it is eco-friendly. Pollution is something that should be taken serious and i am glad you are taking your product into restaurants and hotels. This product can certainly collaborate with big businesses that will benefit you in the marketing area, good job!
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