Who: I interviewed five people who live in hometowns that are not in a 25 mile radius of a major body of water. Although this issue should alarm everyone, the five people seemed to not understand the magnitude of the issue due to the lack of plastic pollution in their respective hometowns. Overall, it would be hard to pitch this idea to areas in which plastic pollution is not an issue, or areas that do not prioritize environmental matters.
What: Although this may not seem like an imminent
need, it is certainly something we should want. Just because you do not believe you are apart of the problem, or you believe this issue does not pertain to you due to your geographical location, it does not mean you can not contribute to the solution. If this trend continues, many experts in science community have stated the uncertainty for the near future of our environment.
Why: To many, this issue is simply irrelevant. Others may view it as an inconvenience. Going to a supermarket and using plastics bags is very easy and requires no thought. This may also be a product of mis-information and a simple lack there of. Unless you have a genuine concern for the environment, finding a solution for these matters may just not appeal to many.
Inside the Boundary
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Outside the Boundary
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Who: People living in coastal areas, people who are interested in environmental change, people interested in green, eco-friendly causes
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Who: Misinformed people, living in non-coastal areas, living in areas with small amounts of pollution, not interested in change, lazy
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What: Efforts to save the environment and slowly transition into a plastic-free society
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What: Convenience, disinterest for creating positive change
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Why: More aware about the issues we are facing in regards to plastic pollution
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Why: Not aware about the dangers of plastic pollution, or very misinformed on the subject
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*There is always a possibility that some people do not have the financial means to become more eco-friendly, while others have probably already become plastic-free.
Hello Yehudy, I read your previous post and I think your idea is amazing and can become successful. Since the business is eco-friendly, it can target those in the market that care about the planet. And those who don’t care about that can be informed through public speaking so they can realize that this is a need for everyone
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